HAUSIE is founder Vivian Peng-Williams’ venture in sharing high quality, design-led brands to the world. Connecting designers to distribution channels, HAUSIE offers bespoke strategies, optimise consumer awareness, and facilitate product development, as well as sourcing, to our brands.
HAUSIE’s close team hold lasting buyer-relationships to achieve result-focused sales goals. Fully experienced in covering assigned territory to develop new accounts, our agents ensure increased sales revenue, annually.
Founder & CEO
Vivian founded Hausie with the aim to bridge the gap between bespoke independent designers and the rest of the world. Having been immersed in her family business of manufacturing and import-export in interior design growing up, she brings forward the passion toward quintessential styles with Hausie. Prior to founding Hausie, Vivian was a Vice President at Barclays Capital. She has circa 8 years of experience in the finance industry, predominately in equity research. She received a BBA from University of Michigan – Stephen M. Ross School of Business. She is also a graduate of the Founder Institute Incubator program.
Sufi is the Marketing Director at Hausie. She is primarily in charge of building buyer relationships and securing orders for designers in the Greater China territory. Mainly in charge of Chinese tradeshows and buyer meeting events. Previously Sufi worked in the marketing department of Marc Jacobs. She graduated from the Scotland Edinburgh Napier University with a degree in Communication Advertising and Public Relations, with distinction. Sufi holds a Higher Diploma in Fashion Business Management at Hong Kong Design Institute.
Sonia oversees HAUSIE’s creative branding. From PR, Graphics, Marketing campaigns, Social Media, and as the Editor at the in-house magazine, HausMag. Previously an editor at a startup e-commerce company, Sonia has experience in editorial exclusives, proof reading, and brand merchandising. British born, Sonia graduated from Manchester School of Art with bachelors in Fashion Design and was shortlisted in a competition with Burberry. She uses her accumulated knowledge of arts and design, and honed sense of aesthetic to inform her work.
Elim Zeng is currently the Operations Manager at Hausie. She graduated from Newcastle Business School, Northumbria University in the UK with a degree in Accounting and Finance. Previously, she worked in varies sectors including retail as an Operations Assistant at PDSA, philanthropy as a Finance Assistant at Oxfam, as well as commerce & trade as an Account Manager at A&A Trading Co.