HAUSIE is founder Vivian Peng-Williams’ venture in sharing high quality, design-led brands to the world. Connecting designers to distribution channels, HAUSIE offers bespoke strategies, optimise consumer awareness, and facilitate product development, as well as sourcing, to our brands.
HAUSIE’s close team hold lasting buyer-relationships to achieve result-focused sales goals. Fully experienced in covering assigned territory to develop new accounts, our agents ensure increased sales revenue, annually.
Founder & CEO
Vivian founded Hausie to transform traditional manufacturing into a design-led research driven process, whilst pushing the boundaries of better and more effective distribution. Having been immersed in her family business of manufacturing and import-export in furniture growing up, she brings forward the expertise in production as well as the passion toward quintessential styles with Hausie. Prior to founding Hausie, Vivian was a Vice President at Barclays Capital. She has circa 8 years of experience in the finance industry, predominately in equity research. She received a BBA from University of Michigan – Stephen M. Ross School of Business. She is also a graduate of the Founder Institute Incubator program.
Sufi is the Marketing Director at Hausie. She is primarily in charge of building buyer relationships and sales follow-ups. She also works closely with our wholly-owned factories as well as our network factories within the Pearl Delta River region. Previously Sufi worked in the marketing department of Marc Jacobs. She graduated from the Scotland Edinburgh Napier University with a degree in Communication Advertising and Public Relations, with distinction. Sufi holds a Higher Diploma in Fashion Business Management at Hong Kong Design Institute.
Sonia oversees the creative branding for HAUSIE SHOWROOM, and it’s brands. From managing the branding of our ODM services for our brands, to graphics design, marketing campaigns, and social Media. Sonia was also the Editor at HAUSIE’s the in-house magazine, HausMag. Previously an editor at a startup e-commerce company, Sonia has experience in editorial exclusives and brand merchandising. British born, Sonia graduated from Manchester School of Art with bachelors in Fashion Design, and was shortlisted in the Burberry Portfolio Competition.
Production & Design Director
Frida sources and manages the ODM services for HAUSIE’s brands. As the primary factory contact, Frida liaises with vendors and co-designs with their teams, for brands who move production to China. Graduating from UAL, London College of Fashion in Fashion Design Technology: Womenswear, Frida has worked with multiple independent fashion brands, as a designer. In Beijing, Frida worked as a Fashion Editor at an E-Commerce company, overseeing trend forecasting, editing, photoshoots, and Celebrity interviews.
Elim Zeng is currently the Operations Manager at Hausie. She graduated from Newcastle Business School, Northumbria University in the UK with a degree in Accounting and Finance. Previously, she worked in varies sectors including retail as an Operations Assistant at PDSA, philanthropy as a Finance Assistant at Oxfam, as well as commerce & trade as an Account Manager at A&A Trading Co.